Saturday, 25 July 2026

Why Are You Wasting This as a Sizing Tool?

Sounds come in a range of sizes, and that's is a problem.

Our standard UltraSounds run 6mm, 8mm, 10mm and 12mm. Four diameters, and no honest way for someone new to sounding to know which one they want before they've bought one. You have to guess. Most people do, and a fair few guess wrong, ending up with something too thin to feel much or too thick to make a comfortable start.

So we thought we'd fix it in the workshop. One piece of stainless, all four diameters on the same shaft, thinnest at the tip and stepping up as it goes. Slide it in, notice where you stop, buy that size. That's a gauge, not a toy, and a sizing gauge was all we thought we'd built.

A confession

Now, a confession. I don't do sounding. Twenty two years of making this kit and the one thing that still puts the willies up me willy, is a length of steel going anywhere near my willy. Which is exactly why we have a test team, and why the gauge went out to someone who does.

The report came back and it wasn't what we were expecting. No notes on the diameters, nothing on whether the measuring actually worked. Just a question.

"Why are you wasting this as a sizing tool?"

We sat with that for a bit. They were right. We'd spent the design effort making something that climbs through four thicknesses in a single insertion, then filed it under measuring equipment, which is a bit like machining a lovely thing and using it as a doorstop. The stepping was the interesting part all along. We'd just been treating it as a byproduct.

So we put a socket in the base.

A 4mm banana socket, machined into the end of what had been an inert length of stainless, and the gauge became an electrode. Current goes in and all four diameters start doing something. As far as we know nobody had built a stepped sound that does that, which makes these the first electrified stepped sounds anyone has made. We got there by accident, via a ruler.

Once it was a product rather than a measuring stick, one size stopped being enough. A gauge only ever needs to exist in one form. An electrode that people are going to play with needs to suit the person playing with it, so we extended the set.

What ended up on the shelf

Every Step Sound climbs the same four diameters. What changes between the four models is how long each step is, which sets both how deep the sound reaches and how much distance sits between one thickness and the next.

Model Step length Insertable Total
Short 15mm 60mm 80mm
Medium 20mm 80mm 100mm
Long 25mm 100mm 120mm
Extra Long 30mm 120mm 140mm

Short gives the quickest progression and keeps things near the head. Extra Long spreads that same climb over twice the distance and takes you furthest. All four come off the same stainless as the rest of the range, machined and hand polished in the same Watford workshops.

We didn't plan the next bit either, and there's no sense pretending otherwise. The original idea hasn't gone anywhere. Your fit is still built into the sound, so you don't have to commit to a diameter on day one. Stop where it feels right this week, go further another time, and you don't need to buy anything else to do it.

Connecting one up

That socket is the same 4mm fitting as the rest of the UltraSound family, so it works with every box we make. The 2B, ElectroHelix, ElectroPebble, ABox and the E-Stim Remote.

It's a single connection, so it needs a second point of contact to complete the circuit. Pair it with a sticky pad, a loop or an ElectroRing.

Before you get carried away

Urethral play asks more of you on cleanliness than anything else we make. Clean the sound with an alcohol wipe immediately before use, and use a sterile lubricant throughout. Not the gel you use for everything else. Sterile.

Made in the UK in our own workshops, and covered by our lifetime guarantee like every e-stim powerbox and insertable we build. The new Step Sounds come in four lengths, £42 to £48.



source https://estim.store/blogs/news/step-sounds-sizing-tool

Wednesday, 22 July 2026

Adult Supervision Required: Our ANME Stand Arrived in Two Bags

The latest episode of our podcast I Make Sex Toys is out, and it's the one where the plan fell apart before we'd even landed.

We shipped two crates and a pod to Los Angeles a week ahead of the ANME show in Burbank. They got as far as LAX and stopped. Three sets of power of attorney. A form rejected because "managing director" apparently isn't a real job title. A request for a social security number from a British company. An FDA requirement that didn't apply to us. By Thursday it was obvious the crates weren't coming, so we went to plan B.

Plan B was two black hand luggage bags and an iPad.

That was the stand. Everything else, 22 years of workshop footage, ran as a slideshow on the iPad. And it worked. We spent two and a half days in the main ballroom talking to buyers, and the thing they kept coming back to wasn't the packaging or the display. It was that we make the stuff ourselves, in our own UK workshop, rather than pulling it off a container.

We recorded this one in a Burbank hotel room after the stand was packed up, with Ian aka StuntCock . Caz and Rachel had been sent to the pool. Nobody was left to keep either of us check, hence the title.

What's in the episode

  • The full customs saga, and why we've started calling them DH Hell
  • Fitting an entire trade stand into carry-on
  • Frankie the Tankie, a Jeep the size of a London bus, and a car park with a very low roof
  • Moving to Shopify the hard way, and saying yes before you know how
  • Two award nominations, no wins, and the disco dildo stand next door that did win
  • Ian's route from 23 years in the army to reviewing sex toys
  • The photo Ian really shouldn't have sent his mum
  • Why independent stores and artisan makers still matter
  • Who e-stim actually appeals to, and why "everyone" is the wrong answer

The systems failed. The people didn't. That's most of what we took home from it.

Listen

Play it on the episode page, or find it on Apple Podcasts, Spotify and YouTube. Full transcript is on the episode page if you'd rather read it.

New IMST episodes generally land on the second Tuesday of the month. 



source https://estim.store/blogs/news/adult-supervision-required-anme-podcast

Tuesday, 21 July 2026

No Rules, No Adult Supervision

The show went brilliantly. Getting there was the problem. Our entire ANME stand turned up to Los Angeles in two black hand luggage bags and an iPad. The crates we shipped a week early were still sitting in customs at LAX. I'm Wayne, I run E-Stim Systems, and I make electric sex toys in Watford. This one was recorded in a hotel room in Burbank at the end of the show, with Ian from Joanne's E-Stim Emporium. Caz and Rachel had been sent to the pool, which is roughly how the title happened. We go through the customs saga properly. Three sets of power of attorney, a rejected form because managing director apparently isn't a real job title, a request for a social security number from a British company, and an FDA requirement that didn't apply. Then what you actually do about it, which is plan B in a carry-on and a slideshow of 22 years of workshop footage running on an iPad. Also in here: how a reviewer who cold emailed us for a box ended up making his own kit, what the army teaches you about things going wrong, why buyers cared far more about in house manufacturing than anything on the stand, a masturbation coach, a machine that drove itself across the ballroom, Caz and the lift buttons, and a photo Ian really should not have sent his mum. The systems failed. The people didn't. 00:00 No adult supervision 01:40 The crates that never arrived 05:00 Plan B 07:00 Hollywood, and the world's largest Jeep 09:50 Shopify, and the long way round 13:00 Locaton Location Location 16:10 The show floor, and the disco dildos 19:00 The Burbank Button Bandit 21:00 The photo Ian sent his mum 25:00 From the army to reviewing sex toys 30:00 No plan survives contact with DHL 32:00 Who does this actually appeal to? New episodes drop the second Tuesday of the month. Full show notes: https://imakesextoys.me #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/jn3qL5K https://ift.tt/Hqyn6Iu https://ift.tt/71xcyUK

Saturday, 4 July 2026

The Mr S Electrodes Go Worldwide

Back in 2017, Mr S Leathers came to us with a question. Could we build an e-stim version of a couple of their designs?

We didn't have to think about it. We jumped.

Mr S had spent years making gear people actually wanted to get their hands on. Taking two of their best-loved pieces and turning them into working electrodes was exactly our kind of problem. We took their originals, applied a bit of British know-how, added our own twist, and the result was a pair we're still proud of: the E-Bead 2.0 and the E-WMCBP 2.0.

The E-Bead 2.0. Two beads of aircraft-grade aluminium in our satin finish, separated by a rigid insulator, on a captive 1.5m cable that plugs straight into your box. Wear it fully inserted for deep sensation, or half-in so one bead sits outside and gives you that natural thrusting twitch. Small or Large.

The E-WMCBP 2.0. The Electrified World's Most Comfortable Butt Plug, and yes, that's the actual name. A bi-polar e-stim insertable machined from solid aircraft-grade aluminium, with a angled head for easy insertion and a slim neck that holds it snug. Where Mr S's originals were silicone and conductive rubber, ours is solid metal, so you get better conductivity and a plug that lasts. It strips down for cleaning too. Medium or Large.

Here's the news. For a long time, both of these have only been available to a limited market, but as of today, that's changed. Both collaboration designs are now available worldwide.

If you've been eyeing one of these from the wrong side of a border, the wait's over. Wherever you are, you can now get hold of the electrodes that came out of one of our favourite partnerships.

Nine years on, and still going strong. 

Browse the range → estim.store



source https://estim.store/blogs/news/mr-s-electrodes-worldwide

Thursday, 2 July 2026

No ElectroGel to Italy

Shipping ElectroGel to Italy

Quick heads-up for our Italian customers.

Our E-Stim Systems Electro Gel is produced in the EU, where it's classified as a cosmetic. Unfortunately Italian customs have now changed the way they handle cosmetic imports, and they now charge £44 plus Italian VAT on every order to process the documentation. That charge lands on each shipment, so it makes sending gel into Italy unworkable for us right now. We've had to pause Electro Gel orders to Italy for the time being.

Nothing changes anywhere else. If you're ordering from outside Italy (or the US where a separate issue exists), then your gel ships as normal.

We're working on a fix. Until we've got one sorted, a simple water-based lube should do the job with your e-stim kit if you're in Italy and caught short.

We'll update this post the moment anything changes. Sorry for the inconvenience, and thanks for bearing with us.



source https://estim.store/blogs/news/no-electrogel-to-italy