When DHL cost us the entire stand

We shipped the stand out a week early in the usual crates. It reached LAX in a day and a half, then sat there for two weeks. It was still sitting there when we flew home. So we did the show without a stand. ⚡ #EStim #EstimSystems #madeinuk #TradeShow #SmallBusiness

You will always get a human

Big companies are shedding staff and rubbing their hands. Give it a year or two and they'll be begging them to come back. We'll never use AI to answer a customer. You'll always get one of us. ⚡ #EStim #EstimSystems #madeinuk #CustomerService #SmallBusiness

Why does this device have a hole in it?

A device with a hole in it. There's a good reason for that, and it's the whole point of the Step Sounds. ⚡ #EStim #EstimSystems #madeinuk #StepSounds #Engineering

A 12 year old product mistake nobody noticed

Somebody spotted a spelling mistake on a product that's been out for 12 years. Nobody had noticed. We still haven't changed it. And no, there's no bug bounty, so don't ask which one. ⚡ #EStim #EstimSystems #madeinuk #SmallBusiness #Manufacturing

Electrode separation: why contact spacing matters

Why does the gap between the contact points on an electrode matter? Because that spacing is doing a lot more work than most people realise. ⚡ #EStim #EstimSystems #madeinuk #Electroplay #Engineering

The dirty electrode a customer sent back (and how to clean yours properly)

A customer sent an electrode back to us last week. Nothing wrong with it. It just hadn't been cleaned. Not properly, not ever. Here's the bit nobody tells you when you buy your first insertable. It comes apart. It's meant to come apart. Gel works its way into the threads, skin oils sit in the joins, and if you only ever wipe the outside you've cleaned about half of it. So take it apart. Clean it. Put it back together. Five minutes, tops. Look after your electrode and it'll look after you. That's how these things last decades instead of seasons. CNC-machined in Watford. Lifetime Guarantee. ⚡ #EStimSystems #EStim #ElectricalPlay #SexTech #madeinuk

Do we price match? No, and here's why

Do we price match? No. Not because we're being difficult. Our retailers back us all year round, and undercutting them to win a single sale isn't a trade we're willing to make. ⚡ #EStim #EstimSystems #madeinuk #SmallBusiness #Retail

Why don't you stock coyotes?

Somebody asked us why we don't stock coyotes. Because it's cruel and unfair to animals, and you shouldn't put them in cages. Next question. ⚡ #EStim #EstimSystems #madeinuk #Electroplay #SmallBusiness

Can you use more than one power box at the same time?

Can you run more than one box at the same time? We get asked this a lot, and the answer is more interesting than a straight yes or no. Here's what actually matters. ⚡ #EStim #EstimSystems #madeinuk #Electroplay #SafePlay

The dancing disco dildos photo he sent to his mum

Ian sent his mum a lovely photo of the hotel pool in Vegas. Nice bed, nice water, lovely light. He forgot about the floating dildos. Hope she liked it. ⚡ #EStim #EstimSystems #madeinuk #TradeShow #Vegas

The Lifetime Guarantee is not an insurance policy

The Lifetime Guarantee is a guarantee. It isn't an insurance policy. There's a difference, and it's worth understanding before you assume what's covered. ⚡ #EStim #EstimSystems #madeinuk #LifetimeGuarantee #SmallBusiness

The Burbank Button Bandit explained

You know when you get in a lift and there's a wall of buttons and you just have to press all of them? Caz did that. With someone else already in the lift. Who wanted to go down. Eleven floors. ⚡ #EStim #EstimSystems #madeinuk #TradeShow #SmallBusiness

Every box drives every electrode

Every box we make will drive every electrode we make. No tiers, no locked out accessories, no working out which one goes with which. ⚡ #EStim #EstimSystems #madeinuk #Electroplay #Engineering

CNC Machining | E-Stim Systems Workshop

Bar stock in one end. Flange bases out the other. Filmed in the Watford workshop. No container of parts shipped in from somewhere else, no white label with our name stuck on it. Just the lathe, the metal, and a pile of swarf to sweep up for recycling afterwards. This is what made in UK actually looks like. ⚡ #EstimSystems #EStim #MadeInUK #BritishManufacturing #CNCMachining #ElectricalPlay #EstimLife #ElectroSex

I don't have a sex toy obsession. I have a sex toy business!

Someone messaged Caz to tell her that her husband has a sex toy obsession. He doesn't. He has a sex toy business, and he's had it for 22 years. ⚡ #EStim #EstimSystems #madeinuk #AdultIndustry #SmallBusiness

Helix, Pebble or 2B? Do You Really Need All Three | E-Stim Systems Livestream Highlights

We're back after a month off, and we brought a story. DHL managed to send our entire trade stand to LAX, leave it there for a fortnight, then route it home via Kansas, Germany and Derby. The show was three days long. So we improvised, and you can see exactly what an entire E-Stim Systems stand looks like when it has to fit in hand luggage. Also in this one: Stepped Sounds are finally on the store, the Mr S Leather collaboration pieces are available worldwide, and there are two lovely reviews to point you at. Joanne's Reviews took on the Slider, and Tess Test has done the Triple running TriPhase in both Dutch and English. Plus your questions. Why we won't price match our own stockists. Whether you can run two boxes at once. What the lifetime guarantee actually covers, and what it very much doesn't. And why every company insists its standard is the only standard. No livestream in August. We're on holiday. Back in September. 0:00 Welcome back 0:32 ANME, and the stand that never arrived 4:04 Two nominations, no wins 4:42 Stepped Sounds are here 5:27 The Mr S Leather collaboration 6:09 Why we can't ship to the UAE 6:35 Reviews, and the free kit request 7:43 Manuals, and where our articles come from 8:48 Helix, Pebble or 2B? 12:14 Is AI going to change e-stim? 14:32 "Your husband has a sex toy obsession" 15:24 Your questions 21:38 No livestream in August #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/LIt09Dn https://ift.tt/EhoxalK https://ift.tt/Hda39yz And we also have a Podcast "I make sex toys" available on all major players https://imakesextoys.me

Adult Supervision Required :: E-Stim Systems Livestream

Still suffering from Jetlag, and the fun of running a stand with missing kit, Join Caz and Wayne From E-Stim Systems with new toys, new podcasts and more gossip - as well as news, views, and a live Q&A in the chat. We don't just make E-Stim, we live and breathe E-Stim - after all we are E-Stim!!! 🔴 LIVE: Sunday 26 July 2026, 5:00pm UK (BST) ABOUT E-STIM SYSTEMS: We're a British manufacturer of electrostimulation products. We design and create a range of E-Stim products for adults here in our Watford (UK) workshops, and have done since 2004 - that is a long time using the kit we make. and we back it all up with a Lifetime Guarantee on our power boxes and Insertables. LINKS: 🛒 Shop: https://estim.store 🎙️ I Make Sex Toys podcast: https://imakesextoys.me 💬 Community forum: https://e-stim.net 📸 Instagram: https://ift.tt/X6t1mLR 🦋 Bluesky: https://ift.tt/RZxHCYn SUBSCRIBE for monthly livestreams, product guides, e-stim tutorials, workshop tours and anything else we can think of: https://youtube.com/estimsystems?sub_confirmation=1 #EstimSystems #Livestream #Announcement #MadeInUK #ElectricalStimulation #IMakeSexToys

Why Are You Wasting This as a Sizing Tool?

Sounds come in a range of sizes, and that's is a problem.

Our standard UltraSounds run 6mm, 8mm, 10mm and 12mm. Four diameters, and no honest way for someone new to sounding to know which one they want before they've bought one. You have to guess. Most people do, and a fair few guess wrong, ending up with something too thin to feel much or too thick to make a comfortable start.

So we thought we'd fix it in the workshop. One piece of stainless, all four diameters on the same shaft, thinnest at the tip and stepping up as it goes. Slide it in, notice where you stop, buy that size. That's a gauge, not a toy, and a sizing gauge was all we thought we'd built.

A confession

Now, a confession. I don't do sounding. Twenty two years of making this kit and the one thing that still puts the willies up me willy, is a length of steel going anywhere near my willy. Which is exactly why we have a test team, and why the gauge went out to someone who does.

The report came back and it wasn't what we were expecting. No notes on the diameters, nothing on whether the measuring actually worked. Just a question.

"Why are you wasting this as a sizing tool?"

We sat with that for a bit. They were right. We'd spent the design effort making something that climbs through four thicknesses in a single insertion, then filed it under measuring equipment, which is a bit like machining a lovely thing and using it as a doorstop. The stepping was the interesting part all along. We'd just been treating it as a byproduct.

So we put a socket in the base.

A 4mm banana socket, machined into the end of what had been an inert length of stainless, and the gauge became an electrode. Current goes in and all four diameters start doing something. As far as we know nobody had built a stepped sound that does that, which makes these the first electrified stepped sounds anyone has made. We got there by accident, via a ruler.

Once it was a product rather than a measuring stick, one size stopped being enough. A gauge only ever needs to exist in one form. An electrode that people are going to play with needs to suit the person playing with it, so we extended the set.

What ended up on the shelf

Every Step Sound climbs the same four diameters. What changes between the four models is how long each step is, which sets both how deep the sound reaches and how much distance sits between one thickness and the next.

Model	Step length	Insertable	Total
Short	15mm	60mm	80mm
Medium	20mm	80mm	100mm
Long	25mm	100mm	120mm
Extra Long	30mm	120mm	140mm

Short gives the quickest progression and keeps things near the head. Extra Long spreads that same climb over twice the distance and takes you furthest. All four come off the same stainless as the rest of the range, machined and hand polished in the same Watford workshops.

We didn't plan the next bit either, and there's no sense pretending otherwise. The original idea hasn't gone anywhere. Your fit is still built into the sound, so you don't have to commit to a diameter on day one. Stop where it feels right this week, go further another time, and you don't need to buy anything else to do it.

Connecting one up

That socket is the same 4mm fitting as the rest of the UltraSound family, so it works with every box we make. The 2B, ElectroHelix, ElectroPebble, ABox and the E-Stim Remote.

It's a single connection, so it needs a second point of contact to complete the circuit. Pair it with a sticky pad, a loop or an ElectroRing.

Before you get carried away

Urethral play asks more of you on cleanliness than anything else we make. Clean the sound with an alcohol wipe immediately before use, and use a sterile lubricant throughout. Not the gel you use for everything else. Sterile.

Made in the UK in our own workshops, and covered by our lifetime guarantee like every e-stim powerbox and insertable we build. The new Step Sounds come in four lengths, £42 to £48.

source https://estim.store/blogs/news/step-sounds-sizing-tool

Adult Supervision Required: Our ANME Stand Arrived in Two Bags

The latest episode of our podcast I Make Sex Toys is out, and it's the one where the plan fell apart before we'd even landed.

We shipped two crates and a pod to Los Angeles a week ahead of the ANME show in Burbank. They got as far as LAX and stopped. Three sets of power of attorney. A form rejected because "managing director" apparently isn't a real job title. A request for a social security number from a British company. An FDA requirement that didn't apply to us. By Thursday it was obvious the crates weren't coming, so we went to plan B.

Plan B was two black hand luggage bags and an iPad.

That was the stand. Everything else, 22 years of workshop footage, ran as a slideshow on the iPad. And it worked. We spent two and a half days in the main ballroom talking to buyers, and the thing they kept coming back to wasn't the packaging or the display. It was that we make the stuff ourselves, in our own UK workshop, rather than pulling it off a container.

We recorded this one in a Burbank hotel room after the stand was packed up, with Ian aka StuntCock . Caz and Rachel had been sent to the pool. Nobody was left to keep either of us check, hence the title.

What's in the episode

• The full customs saga, and why we've started calling them DH Hell
• Fitting an entire trade stand into carry-on
• Frankie the Tankie, a Jeep the size of a London bus, and a car park with a very low roof
• Moving to Shopify the hard way, and saying yes before you know how
• Two award nominations, no wins, and the disco dildo stand next door that did win
• Ian's route from 23 years in the army to reviewing sex toys
• The photo Ian really shouldn't have sent his mum
• Why independent stores and artisan makers still matter
• Who e-stim actually appeals to, and why "everyone" is the wrong answer

The systems failed. The people didn't. That's most of what we took home from it.

Listen

Play it on the episode page, or find it on Apple Podcasts, Spotify and YouTube. Full transcript is on the episode page if you'd rather read it.

New IMST episodes generally land on the second Tuesday of the month. 

source https://estim.store/blogs/news/adult-supervision-required-anme-podcast

No Rules, No Adult Supervision

The show went brilliantly. Getting there was the problem. Our entire ANME stand turned up to Los Angeles in two black hand luggage bags and an iPad. The crates we shipped a week early were still sitting in customs at LAX. I'm Wayne, I run E-Stim Systems, and I make electric sex toys in Watford. This one was recorded in a hotel room in Burbank at the end of the show, with Ian from Joanne's E-Stim Emporium. Caz and Rachel had been sent to the pool, which is roughly how the title happened. We go through the customs saga properly. Three sets of power of attorney, a rejected form because managing director apparently isn't a real job title, a request for a social security number from a British company, and an FDA requirement that didn't apply. Then what you actually do about it, which is plan B in a carry-on and a slideshow of 22 years of workshop footage running on an iPad. Also in here: how a reviewer who cold emailed us for a box ended up making his own kit, what the army teaches you about things going wrong, why buyers cared far more about in house manufacturing than anything on the stand, a masturbation coach, a machine that drove itself across the ballroom, Caz and the lift buttons, and a photo Ian really should not have sent his mum. The systems failed. The people didn't. 00:00 No adult supervision 01:40 The crates that never arrived 05:00 Plan B 07:00 Hollywood, and the world's largest Jeep 09:50 Shopify, and the long way round 13:00 Locaton Location Location 16:10 The show floor, and the disco dildos 19:00 The Burbank Button Bandit 21:00 The photo Ian sent his mum 25:00 From the army to reviewing sex toys 30:00 No plan survives contact with DHL 32:00 Who does this actually appeal to? New episodes drop the second Tuesday of the month. Full show notes: https://imakesextoys.me #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/jn3qL5K https://ift.tt/Hqyn6Iu https://ift.tt/71xcyUK