Knobs Over Apps: Kay on Building a Wholesale Business in the Adult Trade

Most people who deal with E-Stim Systems never speak to me. They speak to Kay. She runs our sales, answers the phones, handles the emails and the live chat, and quietly built the wholesale side of this business from nothing. So for once I handed the microphone to the person who actually does the talking. We recorded this in a hotel room in Barcelona, the night before a trade show, with a brew and no real plan. Kay came to us back in 2006 as a customer. She bought a Series 1, came back for a Remote, made a comment about why nobody stocked us, and then talked her way into getting us into shops. She didn't quite buy the company. She just helped build the wholesale side of it from nothing, and put up with me and my little black book for the best part of twenty years. In this one we get into the bits nobody tells you about this trade. The Dragon's Den moment where a store manager told us we'd never survive. Why you can't just double your money on adult products. What actually makes a stockist sell, and why it's never the margin. The Python that US customs flagged as an endangered species. And how a company this small keeps innovating with a tiny development team, no design house, and no crowd-funders in sight. Kay also talks, in her own words, about coming out as trans during lockdown, and what changed from Mick to Kay. We're putting this one out in Pride Month. That felt right. You'll notice we didn't make a song or dance about it, and that was deliberate. It's her story, told her way. Next month, the machines take over. CHAPTERS 00:00 Meet Kay, the one you've actually spoken to 01:27 The Victor Kiam moment 03:40 Our Dragon's Den moment 05:09 Why you can't just double your money 07:47 Stigma and the adult shop 08:50 What makes a stockist actually sell 12:44 "Great Aunty Gertie, I make sex toys" 14:49 A day on the phones, and the Python customs thought was a snake 17:19 I can't sell what we don't have 19:24 What I'm proudest of, and Mr B 21:18 How a small company really innovates 24:56 The kit we'd change, and not chasing new every month 27:01 Why it works: the black book and the long drives 29:28 The elephant in the room 32:15 Misgendering, Vegas, and staying out of the politics 35:24 Where's it all going? AI, world domination, and the bit that scares us 38:45 Why the 2B still isn't obsolete 41:59 Kay's story, her way ABOUT THE SHOW I Make Sex Toys is the podcast about the business of running E-Stim Systems, a British artisan manufacturer that's been making electrostimulation kit in Watford for over twenty years. It's the only podcast hosted by a sex toy manufacturer that's actually about the manufacturing. CNC machines, trade shows, customs paperwork, competitors, and the odd bit of founder honesty. Not the sex. The business. New episode the second Tuesday of every month. FIND US Podcast: https://imakesextoys.me Forum: https://e-stim.net Web: https://estim.store Socials: @estimsystems Be safe and have fun. #IMakeSexToys #EStimSystems #BritishManufacturing

How to Change The Slider Necks | E-Stim Systems

The E-Stim Systems Slider ships with the Standard neck (55mm). You can swap it for a Long (75mm) or a Short (35mm) in under a minute once you know how. This video shows you exactly how. Tools: a 6mm hex key for the central bolt (standard metric, not supplied) and the 3mm hex key for the locking screw (supplied with the Slider). Loosen the locking screw, back off the central bolt, swap the neck, reseat, and lock it back down. That's it. Spare necks are availble fro E-Stim Systems, so you can build the set that suits your play rather than settling for one length. CNC-machined in Watford. Lifetime Guarantee. Manual: https://ift.tt/Sz92fUM Spare necks and the full range: https://estim.store

Cleaning The Slider: Strip, Clean, Reassemble | E-Stim Systems

The Slider from E-Stim Systems comes apart completely, which is the whole point. No hidden seams, no trapped grime, no bits you can't reach. In this video Wayne, the creator of the Slider shows you how to strip one down for cleaning and then and puts it back together. You'll need a 3mm hex key for the locking screw (that one ships with the Slider) and a 6mm hex key for the central bolt. The 6mm is a standard metric size, so if you've got a toolbox you've probably already got one. We don't supply it. Take your time on reassembly with the locking screw last, and don't gorilla it. Snug is plenty. The Slider is CNC-machined in the UK and covered by our Lifetime Guarantee. Manual: https://ift.tt/Sz92fUM Shop: https://estim.store

Visiting the Spanish Inquisition :: E-Stim Systems Livestream

Fresh from new product releases in Spain, we have new toys, new Podcasts and more gossip - as well as news, views, a live Q&A and of course we are answering your questions in the chat. We don't just make E-Stim, we live and breathe E-Stim - after all we are E-Stim!!! 🔴 LIVE: Sunday 31 My 2026, 5:00pm UK (BST) ABOUT E-STIM SYSTEMS: We're a British manufacturer of electrostimulation products. We design and create a range of E-Stim products for adults here in our Watford (UK) workshops, and have done since 2004 - that is a long time using the kit we make. and we back it all up with a Lifetime Guarantee on our power boxes and Insertables. LINKS: 🛒 Shop: https://estim.store 🎙️ I Make Sex Toys podcast: https://ift.tt/fdhMDRV 💬 Community forum: https://e-stim.net 📸 Instagram: https://ift.tt/hWd5Bno 🦋 Bluesky: https://ift.tt/pI90cuP SUBSCRIBE for monthly livestreams, product guides, e-stim tutorials, workshop tours and anythign else we can think of: https://youtube.com/estimsystems?sub_confirmation=1 #EstimSystems #Livestream #Announcement #MadeInUK #ElectricalStimulation #IMakeSexToys

Eight Hundred Quid for a Stamp | Brexit Cost Us More Than the Ocean

A bonus mini-pod from the road back from EroSpain Barcelona. Eight hundred quid for a stamp. Vegas was 3,500 miles and a web form. Spain was 900 and a carnet. We went to Vegas in April. Three and a half thousand miles across the Atlantic. Customs paperwork was a web form. Some clicking, some typing, done. Then we went to Spain for EroSpain Barcelona. Nine hundred miles across one short hop of Europe. Customs paperwork cost nearly eight hundred quid in stamps — an ATA carnet via the chamber of commerce, four stamps each way, and a building site we had to cross to get to work. The doorstep cost more than the ocean. This is the EroSpain episode of record. Caz and I sit down together for the mini-pod treatment — about thirteen minutes, two-handed, no script — and we walk you through what it actually takes to ship a trade show stand into the EU since Brexit. The carnet. The chamber of commerce. The four stamps. Frankie the Tankie versus the budget Fiat. Spanish drivers who treat the car horn like a percussion instrument. A 787 with a tail cam and crew sales versus an A320neo with a packet of pretzels and no wifi. Three days of paella. A rooftop pool we never got near because Brexit didn't get us that one, the wind did. And the Spanish, who frankly speak better English than I do. It's a working podcast, not a holiday slideshow. If you ship product internationally, if you've watched post-Brexit trade shipping turn from a clipboard into a forensic accountancy exercise, or if you just like the gap between what a trip costs on paper and what it actually costs in admin, this one's for you. If you're enjoying the show, hit subscribe and the bell. And if you've got a moment, a comment genuinely helps other people find us. Mentioned in this episode: EroSpain Barcelona, ATA carnet, post-Brexit trade shipping, Altitude Intimates Las Vegas, Frankie the Tankie. ⏱️ CHAPTERS 0:00 Three thousand five hundred miles versus nine hundred — miles don't matter 1:16 Eight hundred quid for a stamp 3:12 The stock we can't actually sell 4:49 Frankie the Tankie and the building site 6:29 The Spanish speak better English than I do 8:18 787 with crew sales, A320neo with pretzels 9:50 Three days of paella 🎙️ LISTEN ON YOUR PODCAST APP Apple Podcasts: https://ift.tt/wXbWVSB Spotify: https://ift.tt/Whxynec All platforms: https://ift.tt/o7mYvaL 🌐 ABOUT E-STIM SYSTEMS "I Make Sex Toys" is the personal podcast of Wayne Allen, founder and Managing Director of E-Stim Systems, the UK manufacturer of electrostimulation products. Made in Britain since 2004. Find us at: 🌐 https://estim.store 📷 Instagram: @estimsystems 🐦 X / Threads / Bluesky: @estimsystems 👥 Facebook: facebook.com/estimsystemsltd 💼 LinkedIn: linkedin.com/company/e-stim-systems ⚠️ PLEASE NOTE The content of this podcast is not designed to be explicit or erotic, but we may discuss adult topics. Therefore this podcast is not suitable for children or those of a nervous disposition. You have been warned. New episodes drop the second Tuesday of the month, with bonus content in between. #Brexit #SmallBusiness #BritishManufacturing #Podcast #EroSpain

E-Stim just changed the game with this #estim #estimsystems #new

The Slider changed everything. 🎯 Two of our best electrodes just got an upgrade. The Slider is evolved from the Moaner and the Flange — but now with an adjustable, lockable neck that goes from 5mm to 70mm. You pick your depth. You lock it in. Job done. No guessing. No compromising. Just exactly where you want to be, every time. CNC-machined in Watford. Compatible with all E-Stim Systems power units. Lifetime guarantee. Made by people who actually use it. 😏 Your depth. Your rules. 🔗 estim.store #EStimSystems #EStim #TheSlider #SexTech #MadeInWatford #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/SqKDlgM https://ift.tt/RayDrQ5 https://ift.tt/5WFyhAs And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/fqErlBO

Sliding into the Slider

The Slider range actually started life as an idea a few years ago. Someone asked the question we'd been turning over in the workshop for a while - Why are insertable electrodes always one fixed length? You buy a Flange, you get the Flange's neck. You buy a Moaner, you get the Moaner's neck. If you wanted a different gap between the two contact points, you bought a different electrode. That's it.

It's not how anything else works. You wouldn't buy a separate camera body for every focal length. (I might, but then I am mad and into cameras.) The honest answer is that fixing the neck is the only sensible way to make a range work. We could offer the Flange in five neck lengths, the Moaner in five neck lengths, the Bobble in five neck lengths - but here's the catch. Whatever sizes we picked, we'd have guaranteed the size *you* want isn't one of them. And the logistics of keeping every size of every electrode in stock would be a nightmare. So everyone settles for "close enough," and that's how insertables have always been.

We wanted to do something different with the Slider. One electrode, one head you've already chosen, and a neck that moves to wherever you want it.

But what is it?

Two sizes. The Small Slider carries the one-inch head our Flange customers will recognise straight away. The Large Slider steps up to an inch and a half, picking up where the Moaner left off. The same heads people have loved for years. But with new trick up the sleeve.

Is it Magic?

The trick is the neck. It slides through the base of the electrode and locks at any length you want with a small hex key on the side. Three neck lengths cover the full range - Long at 75mm, Standard at 55mm, Short at 35mm - and all of them slide from a 3mm minimum upwards. The Standard ships fitted. The Long and Short are extras you can swap in when your play asks for it.

Like virtually all of our insertables, you can take the Slider apart for cleaning. Head, neck, base washer, body, locking screw - five pieces, every component, every time.

How it feels different

If you're coming from a Flange or a Moaner, the head shape will be familiar. The Slider lands in your hand the same way. What changes is what happens after that.

A fixed-neck electrode has one feel. The contact points sit where they sit, and the sensation that produces is the sensation you get. The Slider gives you a dial on that. Bring the head and base closer together and the current path through the body shortens — the sensation tightens up, sharpens, gets more concentrated. Open it up and the same intensity setting feels broader, more spread, a longer sweep through the tissue. Same Slider, same powerbox, same gel. Different play.

It's texture, not just intensity. The dial on the powerbox controls how strong; the neck position controls *what kind of strong*. Two parameters, not one. That's the Slider's job.

How to set it

Set the neck length with the Slider in your hand, before you go anywhere else. Loosen the small lock screw with the supplied key. Slide the neck where you want it. Tighten the screw back, again a quarter-turn. The locking screw has a nylon pad on the end that grips the neck without scoring it, so firm contact is what locks it, not force. Test it with hand pressure before you start. That's the routine.

You can adjust mid-session if you want to. Easier to slide the whole electrode, in our experience, but it's there if you want it.

Choosing the right neck

The Standard ships fitted because it does most of what most people want. 55mm of slide covers a useful range out of the box.

 

The Long is for when you want full extension — more depth, more scope, more of a stretch in how the electrode sits. If you've found yourself wishing the Standard went further, the Long is the answer. If this sticks out too much at the back, then consider the Short Neck.

A line on compatibility

Two 4mm banana sockets in the base. Standard E-Stim Systems cables plug straight in, both connections needed for the bipolar circuit. Works with any of our boxes - the 2B, the ElectroHelix, the ElectroPebble, the ABox, the Remote - and most third-party powerboxes too, with the right cable or adaptor.

The full operation manual lives at e-stim.info/manuals/sliders. This article is the why and the how-to-choose. The manual is the how-it-all-works.

source https://estim.store/blogs/news/sliding-into-the-slider

“Please Talk to Someone” — A Raw Mental Health Wake Up Call

I lost a friend several years ago. None of us knew what he was going through. None of us understood how close he was to the edge. This is the part of the video I didn't plan to say. But I'm glad I did. If you're struggling — please talk to someone. Samaritans: 116 123. Free. Confidential. 24 hours a day. Full video on the channel — "The 3am Thoughts" E-Stim Systems: https://estim.store Instagram / X / Threads: @estimsystems #mentalhealth #malementalhealth #samaritans #suicide #suicideprevention #talkaboutit #mentalhealthawareness

Why Reddit Is Basically the Wild West #socialmedia #reddit

No accountability. No consequences. And if you're running a business, no good reason to be reading it at 3am. Reddit can be brutal. Knowing your own triggers and deciding not to look — that's not hiding. That's strategy. Full video on the channel — "The 3am Thoughts" E-Stim Systems: https://estim.store Instagram / X / Threads: @estimsystems #mentalhealth #smallbusiness #foundermindset #socialmedia #reddit #creatoranxiety #entrepreneurship

When Your Brain Decides the Business Is Over

That moment when a competitor launches, or a troll hits, and your brain constructs a perfect logical argument for why you're finished. Every founder knows this feeling. Nobody talks about it. 22 years in. Still happens. Full video on the channel — "The 3am Thoughts" E-Stim Systems: https://estim.store Instagram / X / Threads: @estimsystems #mentalhealth #foundermindset #smallbusiness #creatoranxiety #entrepreneurship #businessowner #malemental health

Sliding to EroSpain?

You design an electrode to fit nicely in the body. It also fits nicely in the hand. You spend hours getting the proportions right, the surface finish dialled in, the neck mechanism moving the way you want it to. You make it small enough to be practical and large enough to be interesting. You think about how it sits in the palm, how it connects, how it cleans. You don't, at any point, think about whether a 500% sized version of it will fit in a suitcase.

We're heading to EroSpain this weekend. Hall 1, Stand 349, 17 to 19 May. Fira de Barcelona. Wayne, Caz and Kay on the stand for three days of trade-floor conversations, demos and the European retail launch of the Slider.

The new Slider, in its actual size, is one of the nicer things we've made this year. CNC-machined in our own workshops here in Watford, bipolar, adjustable, fully disassemblable (that is a word?). The sort of electrode that quietly does its job and asks nothing of you except to enjoy it. The real one fits in your hand.

The version going to Spain does not fit in our hands. Or our suitcases. Or anybody's idea of "reasonable hand luggage." We could have a problem. At least we are not travelling with Ryan Air.

We decided to make an oversized display piece for trade shows because a stand needs presence, and we like to be different. One year we brought a pick'n'mix. Nobody walks past a giant version of something. You can see it from the back of the hall, the proportions read at a distance, you know exactly what it is. It's good showmanship. It's also genuinely fun to build.

The downside is you then have to get it to Barcelona.

So we're packing. Caz has had opinions about how reasonable any of this is, especially as we had to borrow one of her Disney suitcases for it. We have packed and repacked. We considered shipping options and rejected them on the grounds that we'd rather wrestle a giant electrode through Heathrow than trust it to an airline freight handler. Been there, done that.

If you are at EroSpain on the trade days, come and find us. Stand 349, Hall 1. You cannot really miss us with a giant Slider on the stand. We'll have the full Slider range there in the size it's meant to be, alongside some other new ideas we have in the pipeline. Show floor wholesale orders carry a ten percent discount across all three days.

And if you want to know what the giant one feels like in person, we'll be very happy to show you. We've already done the hardest bit, which was getting it there.

⚡ Wayne

The spiral no one talks about #founderlife #reallife

Panic. Anger. Then the planning loop starts. Plan A, Plan B, Plan C — until you've worked your way to Plan F and convinced yourself of the worst possible outcome. Sound familiar? 22 years in and it still happens. Here's what the spiral actually looks like from the inside. Full video on the channel — "The 3am Thoughts" E-Stim Systems: estim.store Instagram / X / Threads: @estimsystems #foundermindset #mentalhealth #smallbusiness #entrepreneurship #businessowner #creatoranxiety #malemental health

The 3 00 AM Panic Every Business Owner Knows

A competitor launches. A troll hits. The orders go quiet. And at 3am your brain has a completely logical argument for why it's all over. Every founder knows this feeling. Almost nobody talks about it. Full video on the channel — "The 3am Thoughts" E-Stim Systems: https://estim.store Instagram / X / Threads: @estimsystems #smallbusiness #foundermindset #mentalhealth #entrepreneurship #businessowner #creatoranxiety #malementalhealth

Something a bit different this week

After 22 years of making e-stim products, I wanted to talk about something that doesn't usually make it into product videos.

It's the start of Mental Health Awareness Week, and I've been thinking about the stuff that happens in your head when you run a small business for a long time. The 3am panic when a competitor launches. The troll that lands at exactly the wrong moment. The internal voice that constructs a perfectly logical argument for why everything is about to fall apart.

I made a video about it. Not in the studio. Not polished. Just honest.

It covers what triggers it, what helps (and what sort of does), and why - after 22 years - there are still 34 new product ideas in the notebook.

You can watch it on our YouTube channel, or listen as a podcast - Episode 4 of I Make Sex Toys is out now on all major platforms.

If any of it resonates, I'd love to hear from you.

And if you're going through something harder than a bad business day — please talk to someone. Samaritans: 116 123. Free, confidential, 24 hours a day.

— Wayne

source https://estim.store/blogs/news/the-3am-thoughts

The 3am Thoughts - What Nobody Tells you about running a business|Mental Health Competitors & Trolls

I’m not in the studio today. Deliberately. This one’s different. No product launches, no tech talk. Just me, a phone, and something I think founders and creators don’t say out loud often enough. After 22 years building E-Stim Systems, I still have moments where my brain constructs a perfect, logical argument for why everything is about to fall apart. A competitor launches. A troll hits. The orders go quiet. And the spiral starts. In this video I talk about what actually triggers it, what helps (and what sort of does), the coping mechanisms that work for me, and why — after 22 years — there are still 34 new product ideas in my notebook. 

 This is about male mental health, running a small business, and why the spiral is lying. 

 This video is publishing during Mental Health Awareness Week 2026. It wasn't planned that way - but it felt like the right moment to share it. If any of this resonates, I’d love to hear from you. Find us on social media @estimsystems or come and say hello at an event. 

 If you’re going through something harder than a bad business day — please talk to someone. 

 Samaritans: 116 123 (UK, free, 24/7). 

Or just ping us on social media. We’re real people. 

 For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/yfqIFjk https://ift.tt/eCL6Erf https://ift.tt/uK6fWSx And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/GgwAIxD

Feature Creep: The 5am Prototype Problem | E-Stim Systems

"Every time we release a 2B firmware update, we end up with another mode." ⚡ There's a thing in design called feature creep. We've noticed. It's how you end up on your laptop at 5am with a new idea that absolutely must go in the next firmware build. April livestream highlights — link in bio. #EstimSystems #EStim #2B #Firmware #MadeInUK #ProductDesign

Eight Inches: Target, Limit, or Challenge? | E-Stim Systems

Caz reads from the fishbowl. Wayne answers. ⚡ "Your lathe can take up to eight inches. Is that a target, a limit, or a challenge?" It's the capacity of the machine. Not a personal challenge. (Imagine trying to ship one.) April livestream highlights — link in bio. #EstimSystems #EStim #Livestream #CNCMachining #MadeInUK #BritishManufacturing

Almost Like Having Infinite Brains | The Community | E-Stim Systems

"I designed the 2B. But it's you out there coming up with ideas I didn't think of." ⚡ 22 years of community at E-Stim Systems. The forum, the customers, the people who write session files we'd never have thought of. It's almost like having infinite brains. April livestream highlights — link in bio. #EstimSystems #EStim #Community #2B #MadeInUK #SessionFiles #SexTech

They Still Work and Still Zap Me | Lifetime Guarantee | E-Stim Systems

A customer turned up at the weekend. ⚡ "I bought your boxes 20 years ago and I'm still using them. I have a bone to pick with you — they still work and they still zap me." This is why we offer a lifetime guarantee. Built to last, fixed when needed, no expiry date. April livestream highlights — link in bio. #EstimSystems #EStim #LifetimeGuarantee #BuiltToLast #MadeInUK #CNCMachining #BritishManufacturing

People Always Want More — So We Made It Bigger | E-Stim Systems

"We've got a problem at E-Stim Systems." ⚡ 22 years of customer feedback comes down to one question: do you do a bigger one? So we made a bigger one. The Slider is coming. Watch the full April livestream highlights — link in bio. #EstimSystems #EStim #TheSlider #ElectricalPlay #ElectricalStimulation #MadeInUK #BritishManufacturing #CNCMachining #SexTech

Choose Your Length, Lock It In | The Slider Prototype | E-Stim Systems

You asked. We listened. ⚡ So we made it 500% bigger. (In fairness, this is the prototype. The actual Slider is sensibly sized - adjustable, lockable, properly proportioned for actual humans.) 22 years of "do you do a bigger one?" answered in 3D-printed plastic, before we cut the real one in metal. The Slider is coming. April highlights - link in bio. #EstimSystems #EStim #TheSlider #Prototype #MadeInUK #CNCMachining #ProductDesign #BehindTheScenes #SexTech

April Livestream Highlights New Products, Live Q&A and decent Audio

We had a little accident! when we went live on 26 April we accidentally broadcast through one of the camera mics instead of the studio mics. The good news we still recorded the studio audio so with a little editing magic, here is the highlights cut with the decent audio - now we don't sound like we were in a well. What do we have for you? The Slider gets revealed, we have a fantastic live Q&A, and Wayne admits to flipping the wrong switch. CHAPTERS 00:00 Welcome & Help Hub 01:30 The Slider reveal — adjustable necks and what's coming 06:15 Q&A: most satisfying part of the work 07:30 The Bobble — Caz's design story 08:15 Bluetooth, BLE and the future of the 2B 12:30 Is bigger always better? 18:00 Inside the 2B — controls, session files, prototypes 21:15 Made in Watford 25:15 Aircraft grade, not medical grade 32:30 22 years of this 35:30 We are E-Stim 37:30 Lifetime guarantee and what's coming next ABOUT THIS LIVESTREAM This is the highlights cut from our April monthly livestream. The Slider reveal, a long Q&A session with the community, and a closing arc on what we actually do, why we do it, and why we've been doing it for 22 years. The Slider is our new adjustable bipolar electrode. CNC-machined in Watford, hex key locking neck, four neck sizes (S, M, L, XL — that XL gives you 175mm). Available through Mr B in Europe and selected stockists shortly, with the consumer launch right after. A few goodies for you The Help Hub - every article, guide and bit of advice we've written over the last 15 to 20 years, all moving into one central location on https://estim.store Bluetooth - yes, we're working on it. We're going down the BLE route for control, not audio. More to come. The Bobble - Caz designed it. One evening, on the edge of the bed, drawing curves. It was always going to be the Bobble. Aircraft grade, not medical grade - why we don't use the standard advertising language and what we use instead. Made in Watford - what that actually means. PCBs assembled in Stevenage, metal supplied UK, and 90% of everything else done in our own workshops. Two CNC lathes, a CNC mill, 3D printing, blasting, testing, assembly and packing - all in-house. Lifetime guarantee — why we offer it, what's covered, and the philosophy behind it. NEXT LIVESTREAM Sunday 31 May 2026, 5pm BST. By then the Slider will be available (fingers crossed) and we'll have just got back from EroSpain in Barcelona, where we're trade-launching the Slider on Stand 349. Shop: https://estim.store Forum: https://e-stim.net Podcast (I Make Sex Toys): https://ift.tt/4MZDnbf Instagram: https://ift.tt/QbJ3fgm Facebook: https://ift.tt/qHYk6yZ X: https://ift.tt/YgkbUWl Bluesky: https://ift.tt/TMyWL2s LinkedIn: https://ift.tt/NnGKc67 Got a question for the next livestream? Drop it in the comments below, email us, or post in the forum. We read everything. ⚡ E-Stim Systems — designed by players, for players, not a technician. #EstimSystems #EStim #Livestream #TheSlider #MadeInUK #ElectricalPlay #SexTech #IMakeSexToys

E-Stim Is Going Mainstream — Here's Why #shorts

20 years ago e-stim was firmly niche. Now it's been featured on mainstream TV and radio — and it's only going in one direction. Wayne on why e-stim is going mainstream, and why that's a good thing for everyone who enjoys it. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #SexTech #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/ZXtbqMP https://ift.tt/y7895zX https://ift.tt/vd0SqH2 And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/IYGutw3

Never Use Silicone Lube With Silicone Toys #shorts

🚫 Silicone lube + silicone toy = damage. #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/DfucJdx https://ift.tt/tK9WsVd https://ift.tt/xaD3tC9 And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/Twz5CE6

IT's BIGGER than you THINK :: E-Stim Systems Livestream

IT's BIG!! That is all we will say at the moment - you need to join us on the live stream to find out more.. Join Caz and Wayne live for this month's E-Stim Systems livestream - we've got news, we have views, a live Q&A and of course we are answering your questions in the chat. We don't rush releases. When we've got something to announce, we announce it properly. 🔴 LIVE: Sunday 26 April 2026, 5:00pm UK (BST) ABOUT E-STIM SYSTEMS: We're a British manufacturer of electrostimulation products. We design and create a range of e-stim products for adults here in our Watford (UK) workshops, and have done since 2004 - that is a long time using the kit we make. and we back it all up with a Lifetime Guarantee on our power boxes and Insertables. LINKS: 🛒 Shop: https://estim.store 🎙️ I Make Sex Toys podcast: https://ift.tt/WpTf8L5 💬 Community forum: https://e-stim.net 📸 Instagram: https://ift.tt/0kPpmyl 🦋 Bluesky: https://ift.tt/wRKvEWu SUBSCRIBE for monthly livestreams, product guides, beginner e-stim tutorials, and workshop tours: https://youtube.com/estimsystems?sub_confirmation=1 #EstimSystems #Livestream #Announcement #MadeInUK #ElectricalStimulation #IMakeSexToys

Think E-Stim Is Too Complicated? Watch This #shorts

Still think e-stim is too complicated to set up? It really isn't. Two points of contact. Plug it in, turn it on, start low. And if you do get stuck, Wayne and the team are always there to help you through it. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #HowTo #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/n9HA5ag https://ift.tt/gTzckvb https://ift.tt/oywDApT And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/6OdZHJW

E-Stim Is Simpler Than You Think #shorts

Power box. Cable. Electrode. Two points of contact. That's genuinely all you need to get started. Plug it in, turn it on, start low. E-stim really is that simple — Wayne explains the basics in under a minute. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #HowTo #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/IfYZjyL https://ift.tt/XjRMEFH https://ift.tt/xRsHE0b And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/dejMOEq

E-Stim Systems at EroSpain Stand 349 May 17th to 19th 2026

EroSpain featured us in their show announcement today. Always a proper moment when a show organiser gives your stand a proper call-out — especially when you're a small British workshop sharing floor space with the major players.

Stand 349, 17–19 May, Fira de Barcelona. Come and find us.

⚡ Wayne

Hand-Polishing Microsounds | British Manufacturing

Every Microsound we make is hand-polished. No shortcuts. No exceptions. No Machine polishing. We could skip it. We don't. This is what "Made in UK" actually means. ⚡ E-Stim Systems 🔧 CNC precision manufacturing since 2004 📍 Watford, UK --- Watch more workshop content: https://www.youtube.com/watch?v=TCw9uOEprkE&list=PLPZsiUM2r-jZrCjnYNEbnU3B7Uph67iIx Shop: https://estim.store Forum: https://e-stim.net #MadeinUK #BritishManufacturing #Workshop #Handmade #CNC #EStim #Watford

Can E-Stim Make You Come Instantly? (Honest Answer) #shorts

"Can e-stim make you come instantly?" Wayne's honest answer: "I wish it could." There's no magic button. It depends on the person. But finding what works for you — trying different levels, modes, electrodes — that's kind of the whole point. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #estimsystems #ElectroStimulation #SexEd #SensationPlay #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/mtsak87 https://ift.tt/kiBzGct https://ift.tt/igK6ZTc And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/GjOZtzW

Does E-Stim Hurt? Only If You Want It To #shorts

Does e-stim hurt? Only if you want it to — and that's genuinely the answer. Start low, go slow. Build up gradually and find what works for you. It's been our advice for 22 years and it hasn't changed. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #SensationPlay #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/9StdMFI https://ift.tt/HUrjSL0 https://ift.tt/glJFf7z And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/kVXygZ7

The One Rule Every E-Stim Beginner Needs to Know #shorts

New to e-stim? There's one rule that overrides everything else: stick below the waist until you know what you're doing. Simple. Safe. Sensible. Wayne explains why — and what changes once you know your kit. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #Beginners #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/uyrgFx1 https://ift.tt/EZX6PA0 https://ift.tt/hdX074D And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/mTuD0wy

What Stays in Vegas | E-Stim Systems at Altitude Intimates 2026

Las Vegas has a way of turning small inconveniences into big stories. This one starts with an 11-hour flight, no working Wi-Fi, and a first look at the Strip that's brighter and more compressed than anything you've seen on TV. Then the Altitude Intimates show opens its doors and something unexpected happens: the stand becomes a magnet for serious US retailers. Wayne Allen, founder of E-Stim Systems, records this episode live from a Las Vegas hotel room alongside Caz, and special guests Ian and Rachel from Joanne's Reviews, who joined the stand and ended up seeing the adult industry from the inside. They talk about what made Altitude Intimates different from other shows, why the enquiries were higher quality than anything they've seen before, and what it actually takes to build trust with US retailers as a small British manufacturer. There's also the "Bellagio" of plugs display, poker chip QR codes, a fire alarm at the worst possible moment, and a cake vending machine that cannot survive contact with Wayne. Underneath the laughs is something worth knowing: e-stim is still widely misunderstood. We talk about common misconceptions, why a safe hands-on demo changes minds fast, and why electrostimulation isn't just for men. E-Stim Systems has been manufacturing electrostimulation technology in the UK since 2004. #imakesextoys #estimsystems #podcast For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/eQOZKqy https://ift.tt/rvP7B96 https://ift.tt/YJyOniD And of course this Podcast "I make sex toys" is available on all major players https://ift.tt/PZ4K2gT

E-Stim Safety: Who Should NOT Use It #shorts

E-stim is safe for most people — but not everyone. If you have a pacemaker, any implanted electrical device, epilepsy, or you're pregnant, this is the one to watch before you try anything. 22 years of making e-stim equipment. Safety is always the first conversation. Watch the full myth-busting video 👉 https://youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #SafePlay #EStimSystems #MadeInBritain #Shorts For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/eQOZKqy https://ift.tt/rvP7B96 https://ift.tt/YJyOniD And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/PZ4K2gT

E-Stim Myths Busted: Wayne Answers the Questions We Get Asked Every Day

If you've ever been curious about E-Stim but talked yourself out of it based on something you read online, heard from a friend, or just assumed, then this video is for you.

We've been making electrostimulation equipment since 2004 and in that time we've probably heard every myth, misconception and half-truth going. Some of them are understandable. Some of them are genuinely funny. And a few of them, if we're honest, might actually be putting people off something they'd really enjoy.

So Wayne sat down and went through them. All of them.

Is it dangerous? Does it hurt? Is it just for BDSM? Just for men? Will it make you come instantly? Is it the same as a TENS machine? Do you need a partner? Is it too complicated? Too expensive? Do cheap units do the same job?

We have been making E-Stim equipment for quite a while - designing it, building it, and yes, using it. If anyone's qualified to give you a straight answer, it's probably us.

Some of the answers are exactly what you'd expect. A few of them might surprise you. Several of them made us laugh when we were editing.

No scripts, no marketing speak - just Wayne talking through the questions we get asked every single day.

Got a myth we didn't cover? Drop it in the video comments - we read everything.

And if the video sends you down a rabbit hole, the community forum at e-stim.net has years of customer questions, answers and experience waiting for you — or you can browse the store if you're ready to explore.

source https://estim.store/blogs/news/e-stim-myths-busted-wayne-answers-the-questions-we-get-asked-every-day

E-Stim Myths :: What You Got Wrong About E-Stim

Wayne from E-Stim Systems tackles common misconceptions about E-Stim. With 22 years of experience as the MD and creator of the 2B, ABox ElectroHelix, ElectroPebble and many other designs he aims to explain the truth behind these myths, Discover how E-Stim really works and understand why this leading expert in electrosex believes many fears are unfounded. #estim #estimsystems #myths For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/5tCXMqj https://ift.tt/MWhbjC8 https://ift.tt/3aMmJPS And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/Pj5SD7w

Stocktake Day 2026 — Every. Single. Thing.

 Once a year, everything stops.

Well, not everything. The Haas machines are still there. The 3D print farm is still humming. But the making pauses for a day while we do something far less glamorous. We count it all.

Every electrode. Every power unit. Every component we've machined here in our Watford workshop. Every. Single. Thing.

Stocktake day has been part of the calendar at E-Stim Systems since 2004. Twenty-two years of making things means twenty-two years of counting things. That's just how it works when you actually manufacture what you sell.

The coffee went on early. The cake, generously provided and gratefully received, lasted until mid-morning. It is gone now. We are mourning it appropriately.

There has been talk of rum. Captain Jack Sparrow has been invoked. We are holding firm. For now.

Here's the thing about stocktake day though. As tedious as it sounds, there's something quietly satisfying about it. You look at what you've made, what's ready to go out the door, what needs machining next. It's a snapshot of the business in a way that a spreadsheet never quite captures.

We'll be back to making things tomorrow. Today, we count.

If you've ever wondered what goes on behind the scenes at a small British manufacturer, this is it. Coffee, cake (RIP), a spreadsheet, and two people who really should have known what they were getting into twenty-two years ago.

We wouldn't change a thing.

Wayne

The Adjustment Trick That Guarantees the "Right Point" | E-Stim Systems

Loosen it. Insert. Find the right point. Lock it off. The Slider — adjustable, bipolar, lifetime guarantee. Coming very soon. Link in bio for the full reveal. #estimSystems #electrostimulation #estim #newproduct #madeInBritain #sextech #adultproducts

The "Bellagio of Butt Plugs" Line | E-Stim Systems

We built the Bellagio of insertable electrodes at the Las Vegas show. No notes. No regrets. #estimSystems #electrostimulation #estim #LasVegas #adultproducts #sextech

"We Ship Pleasure. We Ship E-Stim." | E-Stim Systems

This is why we do what we do. We don't just ship a box. We ship e-stim. We are e-stim. #estimSystems #electrostimulation #madeInBritain #sextech #adultproducts #britishmanufacturing

"We Broke the Cake Machine Three Times" | E-Stim Systems

In our defence, we were very tired. And it was supposed to be really good cake. Full Vegas debrief in the highlights video — link in bio. #estimSystems #LasVegas #behindthescenes #adultindustry

Vegas, New Products & Honest Feedback | E-Stim Systems

We're back from Las Vegas — and we've got a lot to talk about. In this highlights cut of our March 2026 livestream, Wayne and Caz cover the full Altitude Intimates debrief, why we actually went (no, it wasn't just a holiday), what we learned from the feedback on our Vegas content, and two brand new products launching in spring 2026. New products covered: The Slider — bipolar insertable electrode with adjustable lockable neck, available in two sizes. Coming just after Easter. Stepped Sounds — the world's first electrified stepped urethral sounds, CNC-machined stainless steel. Coming early May. We also talk about why we took Ian and Rachel from Joanne's E-Stim Emporium rather than Kay, what it's like taking a British manufacturer to a US trade show, and why we'd rather you say something publicly than message us privately. Next stop: EroSpain Barcelona, May 2026. #estim #estimsystems For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/TFQzapm https://ift.tt/93dE7oa https://ift.tt/izWfAXC And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/dqJC6IS

"We Became E-Stim Influencers" | E-Stim Systems

We went to Vegas. We churned out content. We became E-Stim influencers. Was it any good? We address that tonight. 🎰 Full highlights video live at 9PM. #estimSystems #electrostimulation #adultindustry #tradeshow #AltitudeIntimates #LasVegas

"It Scares the Hell Outta Me" — A Brutally Honest Confession | E-Stim Systems

Not everything we make is for everyone. Including us. 😬 Wayne gets brutally honest about sounding — and why he still makes them anyway. Full story in the highlights video, Thursday. #estim #electrostimulation #sextech #adultproducts #estimSystems #honesty

5000 Downloads

5,000 downloads of the I Make Sex Toys podcast. We'll be honest - when Wayne started rambling into a microphone about life at E-Stim Systems, we weren't sure anyone would listen. Turns out 5,000 of you proved us wrong. Thank you. Genuinely. Whether you've been with us since Season 1 or just found us - welcome to the chaos. Season 2 is live now. Search "I Make Sex Toys" wherever you get your podcasts. 🎧⚡or visit https://imakesextoys.me

E-Stim Systems Livestream Las Vegas Debrief :: Live chat :: Gossip and something new?

We're back from Las Vegas. 🎰 We have just completed our first ever appearance at Altitude Intimates in Las Vegas - and we've got a lot to unpack. Join Wayne and Caz live, for the full behind-the-scenes debrief. What's it really like taking a British manufacturer to a Las Vegas trade show? How did it go? What went right? what went wrong? wht products got people talking? And what's coming next for E-Stim Systems in 2026? We're answering everything — drop your questions in the chat. 🔔 Hit subscribe and turn on notifications so you don't miss us going live. #estim #estimsystems #livestream For purchasing direct from us, have a look at our new webstore at https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/XtqJP38 https://ift.tt/pzCJqr5 https://ift.tt/pca5bhV https://ift.tt/JY7wDjf

What Happened in Vegas… 🎰⚡ | E-Stim Systems at Altitude Intimates 2026

We did it. E-Stim Systems just wrapped up our first Altitude Intimates show in Las Vegas - and what a ride it was. 

Wayne catches up with Ian and Rachel (who flew all the way from Derbyshire to help us on the stand — legends), and Caz shares what she really thought about Vegas. Spoiler: she conducted the Bellagio fountains. Obviously. 

We talk about what it's actually like walking into a trade show of this scale, the reactions from people trying e-stim for the first time, and why this show has been the cream of the crop for us in the US. Oh, and watch out for what's coming next. Ian spotted something shiny on the stand and couldn't stop looking at it… 👀⚡ 

What's in this video: Ian & Rachel's honest first impressions of Vegas and the show First-time e-stim reactions from the show floor Caz's verdict (she's a bit croaky but unstoppable) Wayne's wrap-up and what this show meant for E-Stim Systems A tease of what's coming soon… 🔔 Don't forget to subscribe to the channel so you don't miss our Sunday 29 March livestream where we'll be going deeper on everything Vegas, our new products, and taking your questions live. 

Day 2 at Altitude Intimates Las Vegas — Stand 926 | E-Stim Systems

Day 2 at Altitude Intimates, Las Vegas ⚡ Here's a quick tour of Stand 926 — British-made e-stim products, lifetime guaranteed, built by people who actually use them. Find us tomorrow for the final day, or explore the full range at https;//estim.store #EStimSystems #AltitudeShow #EStim #SexTech #BritishMade

E-Stim Systems Altitude Intimates Stand Tour

Wayne takes you on a tour of the E-Stim Systems stand at Altitude Intimates 2026, Las Vegas. Our first time at this show and what a day it's been. We're talking power units, electrodes, accessories, and everything in between. If you've ever been curious about e-stim, this is a good place to start. #EStim #ElectricalPlay #EStimSystems #AltitudeIntimates #SexTech #AdultIndustry 🛒 Shop: https://estim.store 💬 Community: https://e-stim.net 🎙️ Podcast: https://ift.tt/EMI8uSY Follow us: 📸 Instagram: https://ift.tt/tP4YDjH 👍 Facebook: https://ift.tt/Ggb1O5s 🐦 X: https://ift.tt/VG4yLju

Behind the scenes at Altitude Intimates Build up day Walkaround

If you have ever wondered what goes on before a major adult industry trade show opens its doors? We reveal some secrets - the raw, unfiltered build-up day chaos at Altitude Intimates in Las Vegas. Half-built stands, boxes everywhere, exhibitors frantically assembling displays, and that unmistakable energy of hundreds of people all racing the same deadline. It's messy, it's loud, and honestly? It's kind of fascinating. No gloss. No glamour. Just the beautiful mayhem that happens before the calm of show day. 🎰 Altitude Intimates 2026 — Paris Las Vegas 📍 Filmed on build-up day, before the show floor opened #AltitudeIntimates #TradeShow #BehindTheScenes #LasVegas #AdultIndustry #BuildUpDay #BTS` For purchasing direct from us visit https://estim.store We also have a free user support forum at https://www.e-stim.net You can also follow us on Social media https://www.twitter.com/estimsystems https://ift.tt/w2nRgGc https://ift.tt/NYLf2wn https://ift.tt/T19Imlq And we also have a Podcast "I make sex toys" available on all major players https://ift.tt/fqSAytw

Our Trade Show Booth Came Together Faster Than You'd Think #estim #timelapse #build

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Not A Holiday: Jet Lag, Carnets, And Luminous Willies :: I Make Sex Toys PodCast Season 2 Episode 2

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ElectroHelix Unboxing - What's Actually Inside the Box?

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The I Make Sex Toys Podcast Is Back - And We're Heading to Las Vegas

The I Make Sex Toys Podcast Is Back

It's been a while. Over a year, if we're being honest - and if you've been following E-Stim Systems for any length of time, you'll know that we'd rather be straight with you than pretend the gap didn't happen.

Running a business got in the way of talking about running a business. Which is, genuinely, the most on-brand thing we've ever done.

But we're back. Season 2 of I Make Sex Toys is here, and we're kicking it off with something worth coming back for.

What's Been Happening

While the podcast went quiet, the business didn't. The last year has been one of the most interesting - and honestly one of the most challenging - periods in E-Stim Systems' history.

We took a long hard look at where we were heading, and made a deliberate decision to shift back closer to our roots. Less chasing scale, more focus on making brilliant things and putting them in front of people who'll actually love them.

You might have noticed we jumped into 3D printing in a serious way - we built a print farm from scratch, learned a huge amount in the process, and started bringing new ideas to life faster than we ever could before. Some of those ideas landed really well. The RingRacks sold out of their entire first run in a single day.

Oh, and we turned 21 in September. Twenty-one years of making electric sex toys. In this industry, that's genuinely an achievement.

Season 2 Starts With a Big One

The reason the podcast is back - and the reason the timing felt right - is that we are heading back to the United States.

Not for the first time, it's worth saying. We've done the ANME shows in Burbank twice. But this is a different scale entirely.

Altitude Intimates. Las Vegas.

Possibly the largest adult trade show in the US. We'll be on the show floor, talking to retailers, meeting the community, and showing people what E-Stim kit can actually do. Face to face. Which, if you know our origin story - small fetish fairs, a table, a lot of explaining to do - feels very much like coming full circle.

Joining us in Vegas are Ian and Rachel from Joanne's E-Stim Emporium, long-time members of the E-Stim community who know our products inside out. And yes, Caz is coming too. She'd never have forgiven me otherwise.

What's Coming in Season 2

We're not giving everything away at once - that's not really our style - but here's what you can expect across the coming months:

• Behind-the-scenes from the shows
• The story of our 3D printing journey and what it's made possible
• New product news (we've got things in the pipeline — we'll talk about them when they're ready)
• Honest conversation about what it actually takes to run a business like this for 21 years

Season 2, Episode 1 is available now on Spotify, Apple Podcasts, and wherever you get your podcasts. Search I Make Sex Toys or hit the link below.

Listen Now

Spotify: I Make Sex Toys on Spotify Apple Podcasts: I Make SexToys on Apple All platforms: https://imakesextoys.buzzsprout.com/ 

If you want to stay close to what we're doing — including updates from Las Vegas as they happen — join the E-Stim Systems Facebook group or follow us on social media. We're @estimsystems pretty much everywhere.

It's good to be back.

Wayne, E-Stim Systems

 

---

E-Stim Systems has been designing and manufacturing electrostimulation equipment in the UK since 2004. The I Make Sex Toys podcast is hosted by founder Wayne and explores the reality of running an adult product business from the inside.

source https://estim.store/blogs/news/the-i-make-sex-toys-podcast-is-back-and-were-heading-to-las-vegas

The mic is back on :: I Make Sex Toys Podcast Season 2 Episode 1

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Packing for Our First visit to Las Vagas | E-Stim Systems

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E-Stim Systems Heads to Altitude Intimates Las Vegas 2026

We're thrilled to announce that E-Stim Systems will be exhibiting at Altitude Intimates in Las Vegas this March — our first ever appearance at the show.

For over 21 years, we've been designing and manufacturing our full range of power boxes and electrodes right here in Watford, UK. Every one of our power boxes and insertable electrodes comes with a lifetime guarantee, and our products have picked up multiple industry awards along the way. Now we're bringing all of that to the US via the Party Capital of the world - Las Vagas.

Wayne and Caz will be heading out to the Paris Las Vegas from 22–24 March to showcase our full range to retailers and distributors from across the US and beyond. It's a huge step for us and one we've been working towards for a long time.

And if you know us, you'll know we can never resist a show without having something new up our sleeves. Shows have always been where we love to test new ideas and get first reactions — so let's just say it might be worth paying attention over the show.

What does this mean for you?

More availability, more stockists, and easier access to genuine E-Stim Systems products — wherever you are.

Follow along

We'll be posting live from the show floor, so make sure you're following us so you don't miss anything:

• Instagram: @estimsystems
• X: @estimsystems
• Bluesky: @estimsystems
• Facebook: E-Stim Systems

If you're a US retailer or distributor interested in stocking our range, get in touch — we'd love to hear from you.

source https://estim.store/blogs/news/e-stim-systems-altitude-intimates-las-vegas-2026

We're Back — I Make Sex Toys Podcast Returns for Season 2

After more than a year away, the podcast that takes you behind the scenes of one of the UK's most unconventional manufacturers is back - and Season 2 is shaping up to be the biggest chapter yet.

If you've been following E-Stim Systems for a while, you might have noticed things went quiet on the podcast front. The last episode of Season 1 dropped in December 2024, and then… silence. No new episodes, no updates - just the hum of the workshop and a lot of work happening behind the scenes.

That changes now.

The Season 2 trailer is live, the mic is back on, and we've got more to talk about than ever. This isn't just a continuation - it's a whole new chapter for E-Stim Systems, and we're bringing you along for every moment of it.

So, What Happened?

Honestly? Life happened. Business happened. The adult industry is never short of challenges, and over the past year there's been plenty to navigate - from industry shifts and supply chain headaches to some genuinely exciting new ideas that needed time and focus to develop properly.

We haven't been sitting still. Far from it. And Season 2 is where all of that work - the quiet, unglamorous, behind-the-scenes kind - gets to come out into the open.

What's Coming in Season 2

Season 2 of I Make Sex Toys is going bigger in every sense. Here's a taste of what's ahead:

A British sex toy maker goes to Vegas. For the first time ever, E-Stim Systems will be exhibiting at Altitude Intimates in Las Vegas, March 2026. We're going to be documenting the whole journey, from the prep to the show floor, and are taking you along with us. 

New products Season 2 coincides with some of the most exciting product development in E-Stim Systems' 21-year history. We'll be lifting the lid on what's been in the works.

Industry conversations. The challenges facing small manufacturers in the adult industry right now are real and complex. We won't be shying away from the difficult stuff.

The ins, outs, and everything in between. Because that's what this podcast has always been about — an honest, unfiltered look at what it actually takes to make sex toys for a living.

Listen to the Trailer Now

The Season 2 trailer is out now on all major podcast platforms. Give it a listen, and if you haven't already — hit subscribe so you don't miss an episode.

🎧 Listen on Buzzsprout → https://imakesextoys.buzzsprout.com
🎧 Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/i-make-sex-toys/id1732763071
🎧 Listen on Spotify → https://open.spotify.com/show/22fobbc0L0Lv4BWOHNOuDw

Season 2 is going to be a ride. We're glad you're coming along.

Wayne, E-Stim Systems

source https://estim.store/blogs/news/i-make-sex-toys-podcast-season-2

I Make Sex Toys PodCast Season 2 Trailer

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France's New €2 Import Charge — What It Means for Your E-Stim Systems Order

Heads up for our French customers — there's a new import fee on the way, but whether it affects you depends on how you choose to ship.

France is introducing a €2 handling charge on small packages imported directly from outside the European Union. Here's everything you need to know, and how to make sure it doesn't catch you off guard.

What Is the French €2 Import Charge?

From March 1st 2026, France is applying a €2 fee to low-value small packages shipped directly from non-EU countries into France. It's aimed at the surge of individually shipped parcels arriving from international retailers, and covers the customs processing costs involved. The fee applies to orders under €150 in value above that threshold, standard import duty rules already apply.

How You Ship Makes All the Difference

When you place an order with E-Stim Systems, you'll have a choice of shipping options - and that choice determines whether the new charge applies to you.

Teleship - No €2 Charge

If you select Teleship as your shipping method, at the moment you're completely in the clear. Teleship routes your order through Belgium, where full customs clearance takes place before your parcel continues its journey to France. Because it enters the EU in Belgium - not France - it arrives as a standard intra-EU delivery and the French import fee simply doesn't apply.

DHL - €2 Charge May Apply

If you choose DHL, your parcel is shipped directly from the UK into France, which means it falls under the new rules. If your order is under €150, you may see the €2 charge applied when you checkout. Orders over €150 are not affected by this particular fee.

Our Recommendation

For most orders, Teleship is the simplest way to avoid the charge entirely

DHL remains a great option if speed is your priority or your order is over €150, where the fee won't apply anyway. 

For Both Teleship and DHL we offer DDP shipping (Delivery Duties Paid) so any charges are show on checkout - no shocks when it arrives on your doorstep.

Any Questions?

We want your shopping experience to be as straightforward as possible. If you're unsure which shipping option is right for you, or have any questions about your order, just hit the online chat - we are all human!!, or drop us an email.

 

source https://estim.store/blogs/news/france-import-fee-2025-teleship-dhl

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