Monday, 11 May 2026

Something a bit different this week

After 22 years of making e-stim products, I wanted to talk about something that doesn't usually make it into product videos.

It's the start of Mental Health Awareness Week, and I've been thinking about the stuff that happens in your head when you run a small business for a long time. The 3am panic when a competitor launches. The troll that lands at exactly the wrong moment. The internal voice that constructs a perfectly logical argument for why everything is about to fall apart.

I made a video about it. Not in the studio. Not polished. Just honest.

It covers what triggers it, what helps (and what sort of does), and why - after 22 years - there are still 34 new product ideas in the notebook.

You can watch it on our YouTube channel, or listen as a podcast - Episode 4 of I Make Sex Toys is out now on all major platforms.

If any of it resonates, I'd love to hear from you.

And if you're going through something harder than a bad business day — please talk to someone. Samaritans: 116 123. Free, confidential, 24 hours a day.

— Wayne



source https://estim.store/blogs/news/the-3am-thoughts